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Coca-Cola India announces a new addition to its leadership team Appoints Asha Sekhar as Chief Digital Officer

Coca-Cola India announces a new addition to its leadership team Appoints Asha Sekhar as Chief Digital Officer

Coca-Cola India, today announced the appointment of Asha Sekhar as its Vice President & Chief Digital Officer, India and South West Asia. In this newly created leadership role, which focuses on the company’s journey towards digital transformation, Asha will build foundations necessary for business growth, drive opportunities and strengthen Coca-Cola India’s digital ecosystem. In addition to her new responsibilities, Asha will continue to lead the media and allied marketing functions.

Announcing the elevation, T. Krishnakumar, President, Coca-Cola India & South West Asia, said, “Digitalization is disrupting all industries and redefining the ways companies connect, engage, communicate and do business. Asha’s expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future ready.”

“This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development”, he added.

Asha Sekhar, who will report to Coca-Cola India and South West Asia’s President T Krishnakumar, is a Coca-Cola veteran and has spent over 13 years with the company. In her previous role, as Director – Media, Coca-Cola India & South West Asia, she was pivotal in setting up a separate media function to efficiently leverage marketing efforts in an increasingly complex media landscape.

As a core part of the marketing function, Asha has been a significant change agent for driving media strategy. Some of her many significant achievements include the inception and later scale-up of Samvaad, an in-house digital experience centre for Coca-Cola in India, that delivers consumer centricity for Coca-Cola’s brands, company and customers. She has also delivered some ‘industry-first’ pioneering projects and driven strategic media partnerships.

Prior to this, she worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands. She has developed multi-level engagement with all key segments of the dynamic media landscape ranging from technology platforms to content distributors.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company’s India operations and its products

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